Whether you’re a developer with a scheme to sell, an architect with a vision or an interior designer trying to communicate your concepts, CGI visualisations are a brilliant way to provide clients and buyers with a detailed view into their future. It’s difficult to envision a completed project without the help of images, and the modern consumer wants to see the potential of their living space before committing and signing on the dotted line. Moreover quality imagery can mean clients can command a premium on sales, and really stand out in a crowded market.

Want details?

The amount of detail you should provide to your CGI artist depends largely on how developed your vision for the space is. For instance, if you’re an interior designer with a well resolved design, such as furniture, door handles, lighting, etc, that you want to be included in the image, you will need to provide your visualiser with this information from the start. Typically CAD plans, sections and elevations are the best route to communicate efficiently but there are options to provide sketches and let the image evolve through work in progress although this can take longer. Bespoke furniture and joinery details can be included and these bespoke items can really help bring a space to life and make a design unique. There have even been instances where DJS CGI images have been used during construction to double check details on site so this can be invaluable and save time.

Not all spaces will require large amounts of bespoke work and some fixtures and fittings may be available online from the manufacturer as 3d models or DJS may already have library content of specific pieces. This large library of 3d objects developed over 6 years is hugely valuable and enables us to save time and our clients some costs. Then there may be other elements such as artwork, table settings, books or plants that can easily be adjusted and replaced as needed to give the space a finished look.

Drawing a blank?

On the other hand, maybe you’re a developer planning to take your development to market before construction is complete, and you want to portray a general style for the property. This can be accomplished without a finalised interior design. DJS CGI has visualisation artists with interior design experience who can fill in the design details for you and create a look that captures the ambiance and quality you’re aiming for. This is useful when you want to attract investors and buyers but time and schedule constraints may mean the interior design is not resolved. An exterior image is impressive and effectively demonstrates the curb appeal of the development, but interior images let the client imagine what it would be like to live there.

By discussing with your artist what type of look you are hoping to convey, they can present you with a selection of the larger furniture pieces and colour schemes to choose from and fill in the extra details on their own. There’s no need for you to spend great lengths of time deciding on each and every specification of a theoretical interior design when our team of experienced interior designers and CGI artists can do it for you.

Ready for your close-up?

Once your interior images are complete, we can use them to create close up images we call “cameos.” These are great additions for marketing material as they show the space from various angles and lighting possibilities, as they reuse assets previously completed and due to this they can be quite cost effective. They can be used to supplement brochures, enhance the impact of your design and further assist clients to visualise themselves living there.

To learn more about interior CGI visualisation for your projects, contact Gregg at +44(0)20 7610 9933 or email studio@djscgi.com.

An inside look: CGI visualisations for interiors