What is your budget?
Generally, in life when someone asks “what is your budget?” several large alarm bells start ringing in my head. My instinct is to run for the hills before the charlatan before me steals all my money and leaves me penniless and looking to revive my long forgotten saxophone skills in order to busk for cash.
“What is your budget?” is not, as a rule, a question we ask at DJS when discussing a new project with a client. However, in recent months we have increasingly been asking more searching questions to challenge our clients, their brief and their requirement and to find out how to give them the best possible results for their visualisation requirement. Let me elaborate….
The market for visualisation has changed over the last few years due to several factors, these include:
· Technology: The invention of VR and similar more immersive visual communication methods. This gives us a greater tool box at your disposal.
· Hardware and Software: New production methods on the market that can reduce production time. We can do more with less time.
· Culture: More image and experience driven purchasers, agents and sales teams. Clients want more assets, more images, maybe a short film.
· Economic Climate: The uncertain political and economic landscape has meant that budgets are scrutinised and challenged. We all want value and we all want quality and at DJS we really focus on delivering in these areas.
So how do these factors change what we ask our clients? Well we are instinctively artistic, creative and like to use our imagination. We also have a rapidly changing set of tools in-front of us thus when a new brief arrives the last thing we want to do is follow the norm. We want to maximise impact, surprise our clients and create excitement. “Disrupting the market” is a term best left to people with beards drinking £10 coffee but in a sense the modern visualisation marketplace is a disruptive evolving landscape. It is full of creatives wanting to deliver over and above the norm. Vr and 360 virtual tours can be a huge part of this challenge. This when discussing a project at the outset we are really looking for ways to maximise the ways in which the project can reach out to the target market.
A great deal of time can be used up making a 3d model for architectural visualisation so if you have gone to the time and effort to do that we always encourage our clients to make that asset work as hard as possible. Perhaps a second visual from a similar angle can be produced quite inexpensively and this could greatly add to collateral. Perhaps if you are doing a set of visuals a 360 virtual tour might be just what the website needs to bring the scheme to life? These extra elements may not cost the earth and with an audience hungry for more these extra can be a really cost effective way to boost exposure.
Thus if a client asks us for 5 visuals of X,Y and Z we can certainly do it but it may be better to dig a little deeper to see what will work best. Maybe there is a way for only 10% extra cost to give them 7 visuals which will have much greater impact. Maybe 4 visuals would be best and a 360 virtual tour could be perfect. So when we sit down at the start of the project you should expect the experts to challenge you, the budget and the aims of the project, only then will we together create the best possible result.
So..What’s your budget? Let us show you what can be done.